en English id Indonesian
JL.Ciasin No.21, Desa Bendungan,Ciawi,Bogor,Jabar +62-8111676707 admin@yakita.or.id

Yakita Event

Hits: 95

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products.

Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the “honesty” of the car. Krone was an intellectual among art directors – seeking ways to lay out an ad campaign to stand-in for the product itself.

He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen. Krone’s repeated use of black-and-white, largely unretouched photographs for Volkswagen, (as opposed to the embellished illustrations used traditionally by competing agencies), coupled with Bob Gage’s bold work for Ohrbach’s, spawned consistently witty and unique print ads that met DDB’s goal of making a stark departure from existing advertisement techniques.

Rate this article 0 Vote
Tagged under: Training Teaching Legacy

Related Articles

Image
“to help drug addicts recover from addiction and to help families whose lives have been affected by active addiction, by giving them a true hope to recover from addiction, restoring harmony and quality of their lives".

Address

JL.Ciasin No.21, Desa Bendungan,Ciawi,Bogor,Jawa Barat

Email

admin@yakita.or.id

Useful Links

Recent Posts

Newsletter

Subscribe to our newsletter

FOLLOW US SOCIAL NETWORKS

MAKE A DONATE

Image

HEAD OFFICE

Villa Pandawa YAKITA Jl. Ciasin No. 21, Desa Bendungan Ciawi – Bogor – West Java (PO Box 126) Bogor - Indonesia

Account Number

Yayasan Harapan Permata Hati Kita
Number Account  :  095 3013727
Bank                     :  BCA, Cabang Juanda,